The solar industry and the broader electrification movement have a significant opportunity to work together more closely. Roofers, HVAC professionals, and electricians can all play a critical role in expanding customer interest in solar, just as solar sales reps can increase customer awareness in whole-home electrification opportunities. 

So, how can we work with other industry professionals to remove barriers to electrification and solar? This panel will focus on home and building-owner misconceptions about electrification, communications and sales tactics to promote electrification to homeowners, and the future of electrification in the face of increased pressure on the grid, storage uptake, and climate events.Add webinar description